What is the difference between supermarket coffee and specialty coffee?

Supermarket coffee is very cheap because it uses inferior and defective beans , which specialty coffee does not accept. In addition, it uses mechanized methods and mass roasting that eliminate distinctive flavors, even burning the coffee and sometimes serving to hide the coffee's defects. Mass production often brings together products from many, buying and selling huge volumes that allow them to significantly reduce costs.

In contrast, specialty and fair trade coffee uses select beans , is sustainably grown, hand-picked and artisanally roasted, ensuring fair compensation to producers. These practices elevate their quality and price, promoting a positive impact on communities and the environment.

How much does a specialty coffee cost?

One of our values ​​is transparency. That's why I'm telling you about the adventure of creating this project and of course the costs and all the expenses involved in getting the coffee to you in optimal conditions and with fair wages.

Here is a breakdown of all the parties involved and details of the costs.

  • FOB set by producers

    Producers decide their FOB prices. What does this mean? The producer is not responsible for transport or insurance to the port of destination. This way they receive a clean profit and can focus on their work: taking care of the crops, innovating and reinvesting to improve their quality of work and life.

  • Shipping and import costs

    I work with exporters and importers aligned in values ​​with the project and also with the best technology that guarantees efficiency in the processes. Shipping costs depend on the country of origin, the shipping line, the final quantity of bags and the country of delivery before the sale is made.

  • Roasting

    Before it reaches you, the coffee must be roasted and ground, or just roasted if you want it in beans. For this, I rely on experienced and passionate professionals located near you, who will roast and ship the coffee so that it reaches you with the maximum flavor and notes, so that you can enjoy it as it was at the origin.

  • Web, marketing, design, business management, customer service...

    The fact that you have arrived here means that we have managed to get your attention. My mission is to make everything run smoothly so that you receive an incredible product. I work to eliminate incidents and give you a coffee experience every morning.

  • Shipping to customer

    The delivery costs for the product to reach you are included or not in your order depending on the amount. Our goal is to roast near you to reduce the last few kilometers of shipping and optimize costs.

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Cost breakdown

Payment to the producer: Between 10-22€/kg for green coffee . Once roasted, it loses approximately 20-22% of its volume , so from 100kg of green coffee we are left with around 80kg.

Importation : The greater the quantity imported, the lower the costs, but to simplify, each kilo represents an increase of €2/kg .

Roasting : The work is divided into several phases. Roasting is €6/kg and packaging labour is €10/h. There are also monthly storage costs (approx. €0.85/kg).

Packaging : The approximate price of packaging is €2.50, which will go down - I hope - as the volume increases. To this we must add the packaging, which is around €0.25/kg.

Final shipping : Shipping of coffee costs between €4 and €7 per shipment.

Here is an actual breakdown of the calculations for my first shipment :

From an order of 60kg of coffee, 80% will remain after roasting, that is, 48 ​​kilos. I show you how much a kilo of coffee costs without taking into account taxes or other indirect costs derived from production.

  • Base cost per kilo of coffee: €19.56
  • Packaging cost 2.41€
  • Shipping cost 3.99€
  • Toast cost 7€
  • Packaging cost 0.25€
  • Storage cost 0.83€
  • Final cost of 1kg 33.80€

This breakdown does not include taxes, networking, website, sales, logistics, etc. Simply the direct costs of the coffee that reaches you.

I hope that knowing this data will help you understand the real price of what you consume and that it will meet my objective of transparency.